Adsauction-time bidding,you would advise them to share"conversions"data from Search Ads 360 to Google Ads.Thisis When should you consider making optimization s to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?

Optimizing a newly launched bid strategy in Search Ads 360 should ideally occur between weeks two and three. This timeframe allows the bid strategy sufficient time to gather performance data and exit its initial learning phase. During the learning phase, the system is adjusting bids and exploring different options to achieve the set goals. Attempting to optimize too early (e.g., Week one) would be premature as the strategy hasn't fully stabilized or collected enough statistically significant data. Waiting too long (e.g., Weeks four, six to eight) could mean missed opportunities for improvement and inefficient spending, as the strategy might be underperforming for an extended period. The two-to-three-week window provides a balance between allowing the strategy to learn and intervening to refine its performance.