Advertisers can connect with_______to drive purchases for their products by engaging audiences that have recently considered products in a given category.

In-market audiences are those who have recently shown purchase intent for products within a specific category, making them highly receptive to advertising. Advertisers connect with these audiences to drive purchases because their recent browsing and shopping behaviors indicate they are actively considering a purchase. Lifestyle audiences are defined by shared interests and activities, not necessarily immediate purchase intent. Demographic audiences are categorized by statistical characteristics like age or gender, which don't directly indicate current buying interest.