Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular third-party apps and websites.
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Amazon DSP supports a full-funnel advertising approach across awareness, consideration, and conversion goals. For brand awareness , advertisers can reach audiences before they are actively shopping by using display, video, and other eligible formats. Third-party apps and websites expand reach beyond Amazon-owned inventory. This helps advertisers connect with audiences across the digital environments where they spend time.
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