Advertisers on Reddit can control whether or not they'd like to receive comments on their ads.

Advertisers on Reddit have the option to enable or disable comments on their ads. This feature provides flexibility, allowing brands to choose whether to foster direct engagement and discussion with their audience or to maintain a more controlled message delivery without public commentary. Disabling comments can be useful for campaigns focused purely on brand awareness or when avoiding potential negative feedback, while enabling them can build community and gather direct user insights.