advertisers to easily gather campaign insights and make in-flight optimization s, which allows brands to monitor their campaign spend and maximizing ROI. Secondly, Retail Media Offsite empowers brands to reach retailers' first-party shoppers wherever they Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?

The statement is True because running a Banner Display Ad is an effective strategy for Contoso Running Shoes to increase brand awareness of their new products onsite. Banner Display Ads are visually engaging and are commonly placed on high-traffic pages of a retailer’s website, making them highly visible to potential customers. By using these ads, Contoso can promote their new products to a broad audience within the retailer's digital properties, ensuring their brand message reaches consumers who are actively browsing related products. This ad format is particularly suitable for raising awareness, as it captures attention and encourages users to learn more about the brand and its offerings, ultimately boosting visibility in a competitive marketplace.