Afamily-run bakery has always relied on word-of-mouth marketing,but they want to try a Video campaign to attract larger business contracts.They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective.What other action should the family take to make sure their campaign meets their marketing objective?

Forafamily-run bakery aiming to attract larger business contracts through a Video campaign with the leads campaign goal,it's important that potential clients can reach out to them effectively.If the bakery is using call extensions or promoting their phone number in their ads for direct inquiries,they should ensure that they are available to answer these calls.By cross-checking their ad schedule against their business hours,they can make sure that they are not promoting calls during times when they are closed or unavailable.Missing calls from potential clients can result in missed opportunities and can be counterproductive to their marketing objective of generating leads.