After a lull in sales,Mo wants to use a social media campaign to launch some of his new plumbing services.He wants to make sure he’s targeting the right audience.Which parameters should he use to decide who to target?

Age, interests, and location are crucial parameters for effective social media targeting because they allow Mo to reach potential customers most likely to need his plumbing services. Age helps narrow down demographics (e.g., homeowners vs. renters, younger vs. older adults who might need different services). Interests can identify individuals interested in home improvement, DIY, or local community groups, indicating a higher likelihood of needing plumbing work. Location ensures the campaign reaches people within Mo's service area, preventing wasted ad spend on irrelevant audiences. Internet speed, hair color, and job title are generally not relevant targeting parameters for plumbing services. Internet speed doesn't indicate a need for plumbing, hair color is entirely unrelated, and while job title could sometimes be tangentially related (e.g., property managers), it's far less direct and effective than age, interests, and location for a general plumbing service.