After clicking on an ad for an online store on a social media network,then seeing a paid search ad and then clicking on a Display ad,Hiroshi decides to buy something from the store.Which marketing channel would get credit for the conversion under the last non-direct click attribution model?

Under the last non-direct click attribution model,the final channel that the user interacted with before making a purchase(excluding direct traffic)receives 100%of the credit for the conversion.In this scenario,Hiroshi clicked on a Display ad last before making a purchase.Thus,the**Display channel gets 100%credit**for the conversion.