After creating your hero statement, you identify a type of person who is interested in your product that you can’t be a hero to. What should you do for these people?
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Correct answer: Make it clear early on that your product isn’t a good fit for them..
Why this is the answer
When a prospect falls outside your hero statement and target audience, it is best to communicate early that your product is not a good fit. This prevents wasted time for both the prospect and sales team and maintains credibility. Clear disqualification ensures resources are focused on high-fit buyers who are most likely to benefit. Early qualification aligns efforts with strategic sales enablement priorities.
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