After experiencing previous difficulty attracting qualified buyers,the account manager at a car dealership decides to use a Google Video campaign for the first time.What audience strategy should they use to reach people who are already interested in buying a vehicle?

The"In-Market"audience targets individuals who are actively researching or considering buying a product or service.Google determines this based on a user's recent search and browsing behavior.In the context of the car dealership, usingtheIn-Market audience would target people who are currently in the market for a vehicle,meaning they've shown recent online behaviors that indicate they are considering purchasing a car.This makes it a highly relevant audience segment for the dealership,increasing the chances of attracting qualified buyers.