After implementing Smart Bidding and broad match, what are three campaign best practices that you should follow?

After implementing Smart Bidding and broad match, using responsive search ads is crucial because they allow Google Ads to automatically test different combinations of headlines and descriptions to find the best-performing ads, maximizing reach and relevance with broad match. Being mindful of negative keyword targeting is essential to prevent your broad match keywords from matching irrelevant searches, which could waste budget and lower ad performance. Monitoring Quality Score helps you understand the relevance of your ads and landing pages to user queries, even with broad match, and identify areas for improvement to lower costs and improve ad position. Cross-device reporting and contextual signals are important for overall campaign optimization but are not specific best practices directly tied to the combination of Smart Bidding and broad match in the same way the other options are.