After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

The restaurant should cross-check their ad schedule against when they received leads to optimize their campaign. This allows them to identify peak performance times and adjust their ad scheduling (dayparting) to show ads when potential customers are most likely to convert. For example, if most catering inquiries come in during weekday mornings, they can focus their ad spend during those hours. Using the contact form to ask where customers learned about the restaurant is a good general practice but doesn't directly optimize the Video campaign's performance or scheduling. Enabling Google Ads conversion tracking is crucial for any campaign, but the question asks for another action to ensure effectiveness, implying something beyond basic setup. Asking customers if they've seen the videos provides anecdotal feedback but isn't a data-driven optimization strategy for campaign effectiveness.