After relying on word-of-mouth marketing for years,afamily-owned restaurant decides to try a Video campaign to attract catering contracts.They believe a leads campaign goal would be best for that marketing objective.What other action should the restaurant take to make sure their campaign is effective?

To ensure that their Video campaign for attracting catering contracts is effective,thefamily-owned restaurant should cross-check their ad schedule against when they received leads.By doing this,they can determine which timeslots are most effective for generating leads and adjust their ad schedule accordingly.If they notice that leads come in predominantly during certain hours,they can focus their advertising efforts during those times to maximize the potential for new catering inquiries.This ensures that their advertising budget is spent efficiently and targets potential customers when they are most likely toinquire.