After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Bumper ads are built for short, memorable messaging, which makes them the right follow-up format after a longer awareness ad. Google Ads defines them as 6 seconds or shorter and specifically recommends them for broad reach with a memorable message. That fits a remarketing approach where the audience already knows the brand from the earlier 30-second video and now needs concise reinforcement. This format is designed to refresh recall efficiently rather than deliver a longer message again. Google Help+1