After running a video campaign, a startup wants to see if their users are more likely to look for them on Google or YouTube. Which tool should they use?

Search Lift is the correct tool because it directly measures the impact of your video ads on user search behavior on Google and YouTube. It quantifies the increase in organic searches for your brand or product after users have been exposed to your video campaign. Unique Reach measures the total number of unique users who saw your ad, not their subsequent search behavior. Brand Pulse (also known as Brand Lift) measures brand-related metrics like ad recall, brand awareness, and consideration, but not specifically search intent. The Asset Report provides performance data for individual creative assets within your campaign, not a measure of search lift.