After running successful Search and Display campaigns to drive action,you've decided to run a Video campaign with the same objective.Why should you keep the Video campaign in the same account as the other campaigns?
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Correct answer: Because it prevents Google Ads from double-counting conversions..
Why this is the answer
Keeping the Video campaign in the same account as the other campaigns prevents Google Ads from double-counting conversions.When you have multiple campaigns targeting similar audiences across different platforms or ad types,there's a potential risk of attributing a single conversion action to multiple campaigns.By keeping the campaigns within the same account,Google Ads can more accurately attribute conversions and ensure that a specific conversion isn't counted multiple times if a user interacts with more than one ad type before taking the desired action.This provides a clearer picture of how each campaign is performing in terms of driving conversions.
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