After stakeholder meetings, the project manager learns a main competitor plans to release a similar product using the latest technology and fears the competitor's offering may be superior. What should the project manager do?

The project team is responsible for the project's deliverables and is best positioned to assess the impact of a competitor's new product and brainstorm solutions. This proactive approach ensures the project remains competitive. Recording the concern in the risk register is a good step, but it's insufficient without immediate action to address the potential threat. Meeting only with sales or the development team limits the scope of input; the entire project team provides a holistic view. A Kano analysis is a useful tool for understanding customer preferences but is not the immediate, comprehensive action needed to respond to a direct competitive threat.