Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?

Ahmed should target by "Or" to expand his audience. When targeting by "Or," LinkedIn includes members who match any of the specified criteria. In this case, it would include people with "Engineering" as a job function or "Project Engineering" as a member skill, significantly broadening the reach compared to using "And." Targeting by "And" would narrow the audience further, as it would only include members who match all the specified criteria simultaneously (i.e., those with both Engineering as a job function and Project Engineering as a member skill), which is the opposite of what Ahmed needs to do to address a narrow audience.