Aiko sees an a don a social network for an online store and clicks on it.The next days he encounters a paid search ad for the same business.Later that evening,she clicks on a Display ad for the business yet again.The following day,Aiko makes a purchase.Under the Last Non-direct Click Attribution Model,which marketing channel receives credit for the conversion?
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Correct answer: Display channel gets 100%credit.
Why this is the answer
Under the Last Non-direct Click Attribution Model,the Display channel would receive 100%credit for the conversion because the last interaction before the purchase was with a Display ad.This model assigns full credit to the last channel that a user interacted with before converting,excluding direct traffic.
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