Aja wants to generate a report that includes last month’s media cost for her company's video campaigns.Which cost models should she look at in order to gain insight into this information?(Select all that apply)
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Correct answer: CPV.
Why this is the answer
CPV (Cost Per View) is the correct cost model to examine because it directly measures the cost incurred for each view of a video ad. This aligns with Aja's goal of understanding media costs specifically for video campaigns. CPE (Cost Per Engagement) is incorrect because it measures the cost for user interactions beyond just a view, such as clicks, shares, or likes, which isn't the primary metric for media cost in video campaigns. CPM (Cost Per Mille/Thousand) is also incorrect as it measures the cost for one thousand impressions, not specifically views of a video, and doesn't provide the granular insight into per-view cost that CPV offers for video campaigns.
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