Akira works for an online retailer and has been asked to come up with an advertising campaign to expand thecompany's customer base and reach customers with a high intent to purchase.He wants to create a Display campaign.How should he best setup consideration audiences to achieve his goal?
Choose an answer
Tap an option to check your answer.
Correct answer: Setup higher CPA bids for custom audiences..
Why this is the answer
ForAkira's goal to reach customers with a high intent to purchase and expand the company's customer base through a Display campaign,the best approach would be to**setup higher CPA bids for custom audiences**.By allocating higher CPA bids for custom audiences,Akira is prioritizing reaching audiences that have shown specific interests or behaviors closely aligned with the company'sproducts.This indicates a higher likelihood of conversion,as custom audiences can be tailored to represent users who have demonstrated strong purchase intent or have similar interests to the company'sexisting customers.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed