Alan has introduced a newline of scooters on his website and is using a Google Display Ad campaign to promote them.Heselects"Build awareness"as the marketing objective for his campaign.Why would Alan choose"Build awareness"as his marketing objective?

The correct answer is To reach abroad audience for his scooters.Alan chooses"Build awareness"ashis marketing objective because he wants to introduce his newline of scooters to a wider audience.This objective is ideal for generating exposure and creating brand awareness among potential customers who may not be familiar with his products yet.By selecting this objective,Alan aims to reach abroad audience and capture the attention of users who are interested in scooters or related products.Building awareness is crucial,especially for a new product line,as it lays the foundation for future consideration and potential conversions.Alan's goal is to increase visibility and attract new customers to his website,making"Build awareness" the most appropriate marketing objective for his campaign.