Alan is the lead marketer for New York Courier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on New York Courier, a New York-based courier company?

Optimize 360 is correct because it is a Google service designed to run A/B tests, multivariate tests, and personalization experiments on websites. By using Optimize 360, Alan and the NewYorkCourier team can measure the effectiveness of the new personalization features before launching them, ensuring that changes improve user experience and conversions based on data-driven insights.