Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?

Adding photos of the new shoes directly to his Google My Business listing is the most effective way for Alan to visually showcase his new product line to potential customers searching online. These photos will appear prominently in his business profile on Google Search and Maps, immediately informing users about the new offerings. While updating the brand name might be relevant for general business information, it doesn't directly highlight specific products. Responding to reviews is crucial for customer engagement and reputation but doesn't introduce new products. Reviewing insights helps understand customer behavior but doesn't actively promote new inventory.