Alejandro wants to advertise plastic gaming dice and wants to reach a broad audience interested in card games. Which targeting method should they use?
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Correct answer: Product-Expanded.
Why this is the answer
Product-Expanded helps broaden product targeting beyond closely similar items. It is useful when the advertiser wants to reach shoppers viewing related products in a wider interest area. This targeting method can help connect the ad with customers browsing products connected to card games rather than only identical dice products. It supports broader product discovery while still keeping targeting relevant to shopper behavior.
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