Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He's noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?

An active segment lets marketers group contacts by behavior and properties, which makes this the most relevant re-engagement approach. HubSpot also supports sending an automated email through a workflow when enrollment triggers are met. A follow-up tied to recent page interest is more relevant than a broad campaign because it matches the contact’s observed behavior. Including related products or helpful resources keeps the message useful while moving the contact back toward consideration.