Alex has launched a LinkedIn campaign and is curious if placing her ads on the LinkedIn Audience Network will drive better results than keeping them strictly within the LinkedIn feed. What is Alex testing in this scenario?
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Correct answer: Ad placement.
Why this is the answer
LinkedIn A/B Testing can compare campaign performance when one setup variable changes between versions. The LinkedIn Audience Network extends ad delivery beyond the LinkedIn feed, so testing it against feed-only delivery evaluates where ads are shown. Keeping other campaign settings consistent helps isolate whether placement affects results. This makes the test useful for understanding delivery performance across Campaign Manager placement options.
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