Alex is preparing to launch an awareness campaign to increase brand consideration. Which of these metrics are the most meaningful for this type of campaign? Select three.

For an awareness campaign focused on increasing brand consideration, the most meaningful metrics are those that indicate exposure and engagement with the brand message. Reach measures the total number of unique people who saw your ad, directly reflecting the breadth of your audience exposure. Impressions count the total number of times your ad was displayed, indicating overall visibility. Video Views are crucial for awareness campaigns utilizing video content, as they show how many times users watched your brand's video message, signifying engagement with the content itself. Conversions are less relevant for an awareness campaign, as they measure specific actions like purchases or sign-ups, which are typically goals for performance or direct response campaigns. Clicks, while indicating some interest, are also more aligned with driving traffic or direct engagement rather than solely measuring brand exposure and consideration.