Alex knows her B2B campaign needs to target multiple stakeholders in her buyer's organization. Specifically she wants to increase brand awareness with marketing managers and project managers. Which of the following categories do these buyers belong to?

Marketing managers and project managers are typically hands-on functional stakeholders who influence needs, usage, and evaluation criteria. In a B2B buying committee, this group helps shape awareness and consideration before senior approval or technical validation. LinkedIn brand awareness campaigns can be used to reach these role-based audiences early in the funnel. Targeting by job function, seniority, and job title in Campaign Manager helps align messaging to these stakeholders.