Alexander is running a lead gen campaign and has decided to offer a free demo as a way of driving leads. However, so far, no-one seems to be interested. What could Alexander improve to achieve his goal? Select all that apply.

Alexander's lack of interest in his free demo suggests a mismatch between his offering and his audience's needs. Reviewing and diversifying his content mix allows him to offer various valuable resources (e.g., webinars, whitepapers, case studies) that address different stages of the buyer's journey, not just the demo. Understanding his audience's needs is crucial because it enables him to tailor his content and offers to resonate with their pain points and interests, making the demo more appealing as a solution. Consistently offering free trials or demos isn't a solution if the initial offer isn't compelling. Prioritizing immediate sales team contact can be premature if the audience isn't yet engaged or qualified, potentially alienating them.