Alexis a mechanic who owns a small garage.He’s also a keen blogger,andwrites great posts about his passion:cars!He though this blog would attract more car lovers to his garage,but so far his blog posts are not very popular and are rarely shared on social media.He has researched how to improve the blog and now has a number of actions he can take,but is unsure which should come first.Canyou help him by arranging the following actions into the correct order?Click and hold to drag the items into the right order,then select Submit.
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Correct answer: Find out who his audience is(1), Segment his audience into groups(2), Create specific content targeted to these audience profiles(3).
Why this is the answer
To effectively improve his blog's popularity and social media shares, Alexis needs to follow a logical content strategy. The first step is to "Find out who his audience is." Without understanding who he's trying to reach, any subsequent efforts will be guesswork. This involves researching demographics, interests, and online behavior. Once he knows his general audience, he can then "Segment his audience into groups." This refines his understanding, allowing him to identify different types of car enthusiasts (e.g., classic car restorers, performance tuners, daily drivers). Finally, with clear audience segments, he can "Create specific content targeted to these audience profiles." Tailoring content to the distinct needs and interests of each group will significantly increase engagement, shares, and overall blog popularity, as it directly addresses what his readers want to see.
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