Alfred is thinking about including video in his content strategy. What are three ways that you would you recommend he use it for?

Video is a versatile tool for content strategy on LinkedIn. Product demos are highly effective for showcasing features and benefits, helping potential customers understand how a product works. Brand stories build connection and trust by sharing the company's mission, values, and impact. Covering events pre, during, and post-event generates excitement, provides live updates, and offers recaps, extending the reach and engagement of the event. A "one-size-fits-all approach" is generally ineffective for video content, as different audiences and objectives require tailored messaging. While sales pitch videos can have a place, they are often less engaging and can be perceived as overly promotional compared to more informative or narrative-driven content.