Alice wants to redirect intent-driven members to her content to convert them into customers. Which of the following actions would you recommend?

Retargeting members who have watched 75% of a short video ad is the most effective strategy because it indicates a higher level of engagement and intent. These viewers are more likely to be genuinely interested in the content and, by extension, the product or service being offered. A Lead Gen Form at this stage allows for direct capture of their information, facilitating conversion. Waiting for prospects to take action on her website is less proactive and might miss engaged individuals who haven't yet visited the site. Retargeting those who watched only 25% of the video is less efficient, as their interest level is lower, leading to potentially wasted ad spend on less qualified leads.