Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads different and scroll-stopping?

To make LinkedIn ad visuals scroll-stopping, Alicia should consider adding shapes to her images and using photos of real people. Adding shapes can break up monotony and draw the eye, making the ad stand out in a busy feed. Visuals with unique geometric or abstract shapes are often more memorable and can guide the viewer's attention to key elements. Using photos of real people creates a human connection and builds trust. Audiences tend to respond better to authentic images of individuals rather than stock photos or overly polished graphics, as they appear more relatable and genuine. Monochrome images, while sometimes aesthetically pleasing, might not always be scroll-stopping as they can blend in with other content if not used strategically.