All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.

Reversals are not an incentive tactic; they are a process where a brand cancels a commission payment to a partner, typically due to a returned product or canceled service. This reduces partner earnings and is generally seen as a disincentive if not handled transparently. Flat fees, tiered commissions, and free product are all effective incentive tactics. Flat fees provide a guaranteed payment for specific actions or placements. Tiered commissions reward higher performance with increased commission rates, motivating partners to drive more sales. Free product allows partners to experience and promote the brand's offerings more authentically, which can lead to better content and increased conversions.