Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?

Website Retargeting is the most effective strategy here because it specifically targets users who have already shown interest by visiting a product page but didn't complete a purchase. By reminding them of the product when they log into LinkedIn, Ally can re-engage these warm leads and encourage them to return and finalize their purchase, effectively moving them down the sales funnel. Creating a Brand Awareness campaign would be less efficient as it targets a broad audience and is designed for the top of the funnel, not for users already considering a purchase. Conversion Tracking is a measurement tool, not a marketing tactic to drive purchases; it helps Ally understand what actions users take after seeing her ads, but doesn't directly motivate them to buy.