Although you're aware that it's a good idea to mix ad formats, you don't know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

Efficient reach benefits from combining a flexible viewing format with a short six-second format. Skippable in-stream ads can capture users who are willing to watch longer, while bumper ads help deliver brief repeated exposure efficiently. This mix supports brand awareness and reach by balancing scale, attention, and cost efficiency. It is better suited to broad awareness delivery than high-impact reservation-style placements.