Although you're aware that it's a good idea to mix ad formats,youdon't know what mix is most appropriate for your goal of efficient reach.Which mix of awareness ad formats should you use?

Skip p able in-stream ads allow viewers to watch your ad for a few seconds before they have the option to skip it.This means that those who continue to watch are genuinely interested in the content.It's cost-effective because you only pay when viewers watch your ad for 30 seconds or more(or if they interact with it). On the other hand,bumper ads are short,6-secondnon-skip p able ads that quickly capture attention and effectively increase brand awareness due to their brief duration.This ensures that viewers will see yourmessage in its entirety,evenifit's just a brief exposure. By combining these two ad formats,you can take advantage of both longer engagement opportunities and short, attention-grabbing moments,making it a nefficie nt strategy for reach.