Alvaro is launching a campaign for their eco-friendly DIY compost bins. They’ve identified three key goals for the campaign: Increase brand visibility. Build engagement with eco-conscious customers. Drive traffic to their online store. Based on these goals, which video strategies should Alvaro prioritise? Select the 3 correct answers, then submit.

The strongest video plan combines education, interaction, and creator collaboration because those formats match the goals of awareness, engagement, and store visits. A product demonstration works well because Google Ads Video campaigns are built to support goals such as building awareness and driving website traffic. Google Help A live Q&A is effective because YouTube guidance says Q&A sessions in live streams actively encourage viewer interaction and participation. Google Help Working with relevant creators also fits the strategy, because YouTube Creator Partnerships is designed for brand deals that help brands connect with creators and reach their audiences. Google Help+1 Together, those choices stay closely aligned with eco-conscious interest and move people from discovery to action more effectively than broad untargeted reach