Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?

Demographic

In-market

Lifestyle


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Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?


Explanation: The correct answer is **In-market** because this audience specifically targets consumers who have recently shown interest in or engaged with products within a particular category or sub-category, indicating their readiness to make a purchase. In contrast, demographic audiences focus on characteristics like age and gender, while lifestyle audiences consider broader interests and behaviors, making them less directly related to recent shopping intent.

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