Which of the following is a benefit of Amazon Marketing Cloud (AMC)?

Advertisers can import third party insights to compare products

Advertisers can pull reports to measure campaigns across multiple ad products

Advertisers can get reports with pre-aggregated metrics


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Which of the following is a benefit of Amazon Marketing Cloud (AMC)?


Explanation: The correct answer is **Advertisers can pull reports to measure campaigns across multiple ad products** because Amazon Marketing Cloud (AMC) is designed to provide advertisers with the ability to analyze and measure the performance of their campaigns across various advertising products within the Amazon ecosystem. This capability allows advertisers to gain deeper insights into how different ad formats contribute to overall campaign effectiveness, enabling them to make data-driven decisions for optimizing their advertising strategies. In contrast, while importing third-party insights can be beneficial for broader analysis, it is not a core feature of AMC, and getting reports with pre-aggregated metrics does not fully capture the flexibility and detailed reporting capabilities that AMC offers, making the ability to pull comprehensive reports across multiple ad products the most significant benefit.

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