Taking action online to visit a product page or some other destination reflects which of the following advertising goals?

Reaching more customers

Building brand awareness

Driving traffic


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Taking action online to visit a product page or some other destination reflects which of the following advertising goals?


Explanation: The correct answer is **Driving traffic** because this advertising goal focuses on encouraging users to take specific actions that lead them to a product page or another online destination. By driving traffic, advertisers aim to increase the number of visitors to their websites or product listings, ultimately leading to higher engagement and potential sales. In contrast, reaching more customers relates to expanding the audience base, while building brand awareness is about creating recognition and familiarity with a brand, rather than prompting direct actions, making 'driving traffic' the most appropriate choice for the goal of guiding consumers to visit product pages.

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