During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?

The correct answer is Loyalty goals because Sofía's focus on measuring the number of repeat purchases directly relates to understanding customer retention and loyalty. Loyalty goals aim to cultivate ongoing relationships with customers, encouraging them to make additional purchases and thus fostering brand allegiance over time. By analyzing repeat purchase behavior, Sofía can assess how effectively her campaign is contributing to customer loyalty. In contrast, consideration goals focus on encouraging potential customers to evaluate products, while awareness goals aim to introduce the brand to new audiences, making loyalty goals the most relevant choice for her measurement focus.