The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.

Omnichannel Metrics provides in-flight measurement that is refreshed daily. This helps advertisers evaluate campaign impact while media is still running. Daily reporting supports mid-flight optimization by showing performance signals before the campaign ends. The solution is useful for adjusting tactics based on shopping activity across retail touchpoints.