Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?

The correct answer is Brand awareness, as using social media campaigns to drive traffic to their Brand Store primarily aims to increase visibility and recognition of Iris's disposable camera products among potential customers. By engaging users on social media, the company effectively introduces its brand and offerings, helping to establish an initial connection and fostering interest. This strategy is essential for creating a strong presence in the minds of consumers, which is a crucial first step in the customer shopping journey, prior to moving on to consideration or loyalty stages.