Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia's campaign should be aligned with an awareness objective.

The correct answer is True, as aligning Sophia's campaign with an awareness objective is essential for making her vintage apparel products and brand story more memorable to potential customers. An awareness objective focuses on increasing visibility and recognition, allowing Sophia to effectively introduce her brand and communicate its unique story to a broader audience. By prioritizing awareness, she can create memorable impressions that foster familiarity and interest, which are crucial for guiding customers through the shopping journey and ultimately driving engagement and sales.