One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?

The correct answer is Sales and return on ad spend because both metrics directly relate to understanding the effectiveness of your campaign in achieving conversion goals. Sales provide insight into the actual revenue generated as a result of the campaign, showing whether the desired conversions (purchases) were achieved. Return on ad spend (ROAS) measures the profitability of the campaign by comparing the revenue generated to the ad spend, helping to assess the efficiency of the investment in driving conversions. Together, these metrics give a clear picture of whether the campaign has met its conversion objectives and if the ad spend resulted in a positive financial return.