Your client is prioritizing performance and a line item has low performance and low delivery. What will you suggest to optimize the campaign for higher performance and delivery?

The correct answer is Consider adding additional supply because low performance and low delivery often indicate that the campaign is not reaching enough potential customers or is limited by insufficient supply of impressions. By adding additional supply, such as expanding the targeting parameters or increasing the budget, you can increase the chances of the ad being shown to a larger and more relevant audience. This can help improve both performance and delivery, as it provides more opportunities for engagement and conversion. Simply decreasing bids or pausing the line item might further limit exposure, whereas adding supply helps enhance the campaign's visibility and effectiveness.