Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?

The correct answer is Sponsored Products and Sponsored Display because Sponsored Products will help Saanvi drive traffic to her product page by making her product appear in relevant search results and on product detail pages, increasing visibility and attracting potential customers. Sponsored Display, on the other hand, is ideal for retargeting customers who viewed the product detail page but did not purchase, as it allows for showing ads to these shoppers across different touchpoints, both on and off Amazon. By using both Sponsored Products and Sponsored Display together, Saanvi can achieve her goals of increasing traffic and re-engaging potential buyers who are already familiar with the product but have yet to convert.