High traffic indicates success towards_____goals because it shows successful engagement of prospective customers.

High traffic is a strong indicator of success for Consideration goals. Consideration goals aim to generate interest and engagement from prospective customers who are evaluating their options. High traffic means more users are clicking on ads or visiting product pages, showing they are actively considering the advertised products or services. While high traffic can also contribute to Awareness goals by increasing visibility, it goes beyond simple exposure to demonstrate a deeper level of user interest and interaction, which is the hallmark of consideration. Awareness goals primarily focus on maximizing reach and impressions, whereas consideration focuses on driving clicks and visits.